2012年10月17日星期三

Whether or Lynx for goods overseas

Businesses chat International Day of the last two years, two groups that have attracted a total of over 300 brands abroad, including more than half of the well-known international brands, and there is no shortage of international brands of Coca-Cola , Rayban, Andrew Marc. Whether or Lynx for goods overseas, which is a "win-win" cooperation. Division Oral / Lynx foreign business persons responsible Yat square Coach: water test is only the beginning, is far from over The coach spoke Lynx cooperation last year, the flagship store of the brand Coach in trial operation of a month. Before that, the Lynx coach with formal communication for more than a year, finally convinced the exclusive official celebrations in the last year, two 12-year Coach70 be the day to chat. In the luxury goods industry, Coach is not the first line of the brand, but the marks of the second and third, but its turnover in global luxury electric ranked second, which comes from the coach itself to the importance of e-commerce, and other luxury brand for the Chinese market is more sensitive. To cope with this activity Lynx coach Oscar Gwen Gwyneth Paltrow • to riders and specially designed four special contributions, with the signature of the designer, as well as activities for gifts, activities duration of one month. Activities during the Lynx user has paid 3.5 million VU Coach Collection 170 over a million stores, 3,000 yuan party jewelry all sold, special contributions signature designer has also sold 25% of the activity first line is special for one large package of more than 8,000 yuan. Xinjiang is a consuming display the user ID, the lynx as a platform covered with the Chinese consumer is very obvious to the consumer group for pulling second and third level cities, luxury brand covers the following markets is obvious. The analysis of data on the order of hundreds of consumers have found that people in Taobao average annual expenditure of over 280,000, Taobao, the user Lynx consumer pyramid marks the very gold target customers high mark. Coach CEO is very pleased with the results of the event, is also very optimistic about the prospects of China online retail market, as hopeful. Previously, as a luxury brand in most major areas of first-tier cities to open flagship stores, specialty stores, specialty stores, the cost is enormous, the only e-commerce may violate radiation limits the scope such a geographical boundary to cover the cities of the second and third. Lynx, the characteristics of consumer groups Taobao is the purchasing power of the cities of the second and third level is very strong, strong purchasing power, the demand for luxury brands. Coach Handbag Outlet It's not like the outside world says, Coach and close shop, shop Lynx, in essence, just for activities Coach 70th anniversary of the brand exclusive debut. Very careful planning because electricity suppliers Coach, general preparatory period of two to three years, is also ready to enter the Japanese two years and a half years, the team of supply chain, the collection of products, pricing on the official game site and canals, should be prepared for a long time, so this event can be considered a coach is electricity suppliers in China plans to deploy a journey breaks wiper. Cooperation with the coach, the Lynx also benefit greatly. Lynx has learned to make the user level brand laminate. Taobao advantage of the excellent prices of goods and consumer demands more about the brand and the quality of service is very high, and getting higher and higher, it is the value and importance Lynx. P & G: breakthrough marketing data P & G in the Lynx at the end of 2009, sales reached one million in the first quarter. In 2010, taking advantage of the Lynx opened two boutiques, one Pampers shop just opened two months later to become the second largest stores of mother to child category sales Lynx. How we can see the brand Lynx prying force.Coach Diaper Bags Outlet Products for cats a day, P & G is also very important to P & G Asia-Pacific Research Department with Lynx BI department with full user data mining for marketing specific, try participate in poly profitable, SNS, etc. all operators work to clear crowd touched the third quarter 2011, sales of P & G Lynx reached 28 million, and to search the official mark. NIKE: 345 levels the market extends cities Last month, Nike flagship store online Lynx, it is NIKE brand flagship store in the world official line. It was not commercial traffic in the case, to find their own way to make a little daily turnover can reach 6 to 7 million, is now in TOP companies (daily sales exceeded 33,000, exceeded one million per month will be able to become Lynx merchant TOP) can be considered very successful. In general, new businesses in the Lynx first 3 months of trial operation, can see their performance in size merchants, businesses KA monthly sales reached more than one million, Lynx hierarchical management companies. NIKE shop Lynx is the most precious thing that store a greater proportion of consumers son even five or four lines of the city, but also a strong desire to buy the flagship store of the official mark, and not go in the various franchised dealerships open to buy, which shows that there is a strong demand for consumer brands official assurances. Although they are not likely to come into contact with the NIKE flagship store line, not a lot of contact with the NIKE official website, but the Lynx and the official website has a very good help consumer groups NIKE coverage to 345 towns of less importance. Authentic Coach Outlet Online The Lynx hope that by combining these stories overseas brand Lynx success wishing to enter Lynx brand abroad convey point: many brands have tried to have done well in the days of cat and You can begin to have a good performance. The most important thing is the Lynx hope that other brands of the same category of the successful operation of enthusiasm trademarks abroad mobilized, and also allow them to take a look at the successful experience of the brand in the same category, practices and techniques are helping to reduce the mark in foreign detours Lynx chance.

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